Public & Media Relations

Our Services

• Media Strategy & Planning

• Tactical Messaging

• Content Development

• Thought Leadership

• Market / Product Launch

• Tradeshow / Event Comms

• Press Room Design

• Campaign Measurement

Managing your public brand is an essential part of an effective marketing mix. Yet, the challenge is navigating a media landscape that is increasingly crowded, highly cluttered, and rapidly evolving. 

At b2,inc., we have established relationships with key sources and maintain an intimate connection with the evolving media landscape. Our expertise in renewable energy + greentech, sustainability and active lifestyles, and resort communities allows us to mine stories, trends, case studies, and data that presents your message to a targeted audience of customers, potential customers, influencers, and partners.

Media Strategy and Relations - We deliver proactive, targeted outreach with industry (b2b), trade (b2C), business, analyst, and consumer-focused media sources to generate feature stories, by-lined articles, editorial highlights, executive interviews, op-eds, and other earned placements.

Content Development - We can help you build a comprehensive content strategy, and can produce purposeful content that gets attention and response. This includes whitepapers, case studies, blog posts, social media assets, and more.

Conferences and Tradeshows - We identify, secure, and leverage opportunities for participation—presentations, panels, workshops, demonstrations—at high-value industry conferences, seminars, and tradeshows. Our expertise includes honing your messaging, crafting your presentation materials, and promoting your participation before and after.